There's no single right answer to whether a European company should stay in Russia — it differs by company. What helps is running your own situation through a proper framework, so the board decides on analysis rather than inertia.
Weak financials, reputational exposure, and trapped profit that can't be repatriated affordably — each a real factor, but none decisive alone.
A viable operation, a thinning competitive field, and an exit that would crystallise a large loss — the case for staying is often stronger than headlines suggest.
The question every European CFO is asking
Financial dimension: the true cost of staying vs leaving
Legal dimension: liability, sanctions and CFC obligations
Reputational dimension: investors, customers and employees
Operational dimension: can you actually run the business?
The decision framework: a structured approach
Three years after the start of Russia's full-scale invasion of Ukraine, and almost as long since EU sanctions and Russia's retaliatory measures reshaped the operating environment, European companies remaining in Russia are under sustained pressure to answer one question: stay or exit?
The answer is not straightforward. The financial, legal, reputational and operational dimensions point in different directions for different companies. Some that stayed have generated strong returns — Russia's domestic economy, shielded by import substitution and high energy revenues, continued to grow in 2023 and 2024. Others have found operations increasingly difficult to manage, compliance costs rising, and reputational risk mounting.
This framework is designed to help boards and CFOs structure their thinking — not to advocate for either choice, but to ensure the decision is made on the basis of complete analysis rather than inertia or urgency.
WHT on profit repatriation: 15% on dividends (no treaty relief), 20% on interest and royalties. For a company extracting €5M annually, this represents €750,000–€1M in permanent tax cost per year versus the pre-2023 position.
FX risk: Rouble profits that are not repatriated are exposed to RUB/EUR depreciation. The rouble lost approximately 30% against the euro between 2022 and 2025.
Compliance costs: Russian labour law, accounting, tax, data protection, and sanctions compliance all require local expertise. Compliance cost per employee in Russia has increased as the regulatory environment has become more complex.
Capital cost of exit: Paradoxically, staying may defer but not eliminate exit costs. If the company eventually exits, it will still face the Government Commission process and mandatory discount — and the accumulated profits will have grown, potentially increasing the WHT on liquidation distributions.
Sale: Mandatory 50% price discount + 35% budget contribution = typical net proceeds of 10–15% of fair market value for "unfriendly" sellers. For most companies, sale is economically irrational except where the Russian subsidiary has negative value (liabilities exceed assets).
Liquidation: 15% WHT on distributions exceeding original contribution. No mandatory discount. Timeline 3–6 months. Costs are predictable and manageable for most mid-size subsidiaries.
Write-off: If the subsidiary has negative equity or the costs of legal liquidation exceed asset value, some companies simply cease operations and allow the entity to become inactive, with deregistration following through default processes. This avoids immediate costs but leaves legal and compliance tail risks.
Sanctions compliance: EU sanctions against Russia are extensive and continue to expand. Companies that stay must maintain robust compliance programmes covering: export controls, asset freeze obligations, payment restrictions, and supply chain monitoring. Board members and managers of European parent companies can face personal liability for sanctions breaches in Russia, even where the breach was by the Russian subsidiary without parent knowledge.
Pick what's driving it — we'll frame the decision:
Russian legal constraints on exit: Government Commission approval is required for any transfer of ownership of a Russian entity by a shareholder from an "unfriendly" country. This applies to both sales and restructurings. The Commission has discretion over approval timelines and conditions. There is no right of appeal. Companies should not assume that exit is available on demand.
CFC obligations at home: Most European jurisdictions require disclosure of controlled foreign companies. Some (Germany, France, UK) may attribute undistributed Russian profits to the European parent under CFC rules if the Russian entity's effective tax rate falls below the domestic threshold. With Russian CIT at 25%, this is generally not triggered — but companies should verify their position, particularly if their Russian subsidiary benefits from any reduced-rate regime (IT companies, SEZ residents).
Russian corporate obligations: As long as a Russian subsidiary exists, it has Russian corporate obligations: annual financial statements, tax returns, Rosstat reporting, Roskomnadzor personal data obligations, and maintaining a registered director and address. These obligations do not disappear simply because the parent has reduced its focus on Russia. Neglecting them creates compliance risk and regulatory exposure in Russia itself.
The reputational calculus has shifted since 2022, and continues to evolve.
Institutional investors: Many large European institutional investors have adopted Russia exclusion policies. Companies with significant ongoing Russian revenue may face ESG-related engagement or exclusion from responsible investment portfolios. This pressure is more acute for listed companies and those seeking new equity or debt financing.
Customers: In B2C sectors, consumer perception of Russia exposure can affect sales in European markets. In B2B, the impact depends heavily on the sector and customer base. Companies supplying the defence or public sectors in Europe face the highest scrutiny.
Employees: Talent retention and recruitment in Europe can be affected — some candidates decline roles at companies with significant Russia operations. This effect is more pronounced in tech, professional services and consumer goods.
The other side: Some companies have found that staying has strengthened their position in Russia — fewer competitors, loyal local management, and first-mover advantage when conditions eventually improve. This argument carries more weight in sectors where Russia is a large market (energy, food, pharmaceuticals, industrial) and less weight where Russia is a minor market.
Beyond the financial and legal analysis, there is a practical question: can the business continue to operate effectively?
Supply chain: Western-sourced components, software, and services are no longer reliably available in Russia. Companies that depend on Western supply chains — machinery, electronics, software licences — face ongoing disruption. Those that have successfully localised supply chains or shifted to Asian sources are better positioned.
A counterparty on no sanctions list can still be fully caught if listed persons own 50% or more of it — and that ownership rarely shows on its own record.
What sanctions compliance actually requires →By running your specific situation through all the dimensions — financial, legal, reputational and operational — rather than reacting to the last headline. The right answer differs by company, so a structured analysis is what lets the board decide with the full picture.
It depends on the route — sale, liquidation or wind-down — and includes the mandatory discount and government-commission approval for unfriendly-jurisdiction sellers. Costing the realistic exit paths is part of the decision, because the alternative to staying isn't free.
Often, yes — if the operation is viable, the structure and compliance can be made as efficient as the current rules allow. Whether staying beats exiting is exactly what the framework is for.
This gives a framework for the stay-or-exit decision. The honest position is that the financial, legal, reputational and operational factors point different ways for different companies — and the right answer is the one worked through for yours, not a headline.
Practical support for international business in Russia.